ochirly Autumn 2016

In the autumn of 2016, ochirly will present a new collection integrating the chic style of 1940's. In the European art style of carving and flora, ochirly lady was transformed into a fashion woman who had a noble and elegant style with effortless  and free gestures. The new collection combined vintage elements and modern minimalism boldly. The classic high-waist details, flora prints, extravagant slit and the application of cashmere interpreted how to integrate classic elements into new principles that create a new elegant look.

World top model Miranda Kerr was the main role of the commercial as the ochirly lady. The light and elegant makeup and easy loose curling hair presented a new look created by stylist Brandon Maxwell. Mario Testino, one of the best fashion photographers in the world, shot the commercial once again and capture the inspiration of the autumn collection with a modern way of photography.

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ochirly Summer 2016

The 2016 summer collection of ochirly has also fully blossomed. An independent and confident ochirly lady walks through the screen walls of inspiration to explore a vision tour of light and colors. Inspired by the bright colors and fragrance in nature, the new collection has a clean and fresh base color, smooth cut and a gentle touch from the well-designed slit.                                

In the photographs of Mario Testino, Miranda Kerr looks relaxed and free, enjoying the fun of fashion. The photograph has a strong summer vibe and renders the scene of a happy holiday.

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ochirly Spring 2016

In a secret garden on a spring day, an ochirly lady dances elegantly like spring breeze. Featuring elegant movements, the latest collection of ochirly is inspired by the waking lives and delivers the trend in selective details. The flowing clothes with light fabrics show a versatile beauty. The moving tassels and delicate hollow-out slit is a farewell to tediousness and creates an extraordinary vibe. The exquisite print on the garment resonates with the lively season of spring and perfectly highlights the charming shape of the ochirly lady.   

Mario Testino, the most famous fashion photographer, worked with top model Miranda Kerr once again to build up the spring fashion of ochirly by capturing every moving moment with his camera. A world-class makeup team led by Charlotte Tilbury, a godmother of the makeup industry joined in as well. She applied an effortless and elegant makeup that highlighted the ochirly lady's face contour and created the new makeup and hair trend for the spring of 2016.

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ochirly Summer 2015

In the amazing summer day, ochirly ladies ' passion is released by her stylish language of fashion. The trace of every ages of fashion garments emerges from modern aesthetics concept, being interpreted by brand new methodology. A series of silhouette transform effortlessly between feminine to energetic youth power, together with conceptual artistic element floating on the garments, defining the determined freestyle modern of ochirly summer collection.

With the fantastic collaboration with professional photographer Mario Testino, international top models Miranda Kerr and Lindsey Wixson, open up an extraodinary journey of fashion exploration. Wind in their hairs, classic retro lips, ochirly ladies' graceful summer looks are present and impressive.
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ochirly Spring 2015

Blooming in 2015 Spring, ochirly creates new fashion dimension

Breaking the silence of 2015 Spring, let's jump into a space full of art and imgaination of ochirly ladies'! This season, casual outlines and skillful mix-n-match styles represent ochirly's Aesthetics and quintessence - modern, elegent yet feminine and soft. Smooth tone and impression of spring, and sophisticated details show the inspiration of designers, interpreting the iconoclasm of ochirly ladies.

Famous photographer Mario Testino continues to record the changes of ochirly ladies wiht strong visual tension. Supermodels Miranda Kerr and Lindsey Wixson perfectly act the purity and temperament of ochirly 2015 Spring collections.
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ochirly Winter 2014

2014 Winter, ochirly ladies unlocked a new chapter of fashion - from the new art nouveau style of late 19th century to the dynamic futurism silhouette of 60s-70s of 20th century. During every inspirational retrospect, ochirly's designers ingeniously put the exquisite cuttings and spiritual designs together, and polish the new style of this season that enables ochirly ladies to express their fashion sense with precise language.  
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ochirly Fall 2014

ochirly Fall 2014

ochirly 2014 Autumn Collections convey the designers’ imagination of this season - irradiating the fashion glamour and dynamic of ochirly lady with exquisite thoughts. Behind the scene shooting by Mario Testino, one of the fashion makeup guru Charlotte Tilbury and hair stylist Sam Mcnight cooperated and designed a retro look that made an echo to the outfits of ochirly. Three supermodels Miranda Kerr, Lindsey Wixson and Ava Smith gave us a powerful shock on their ochirly modern looks with simple straight hair and retro red lips.

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ochirly Summer 2014

Sea breeze swaying over the earth, ochirly ladies went out together for an amazing trip and welcomed the sunshine of summer in happy steps. Being in the groove of pope stripes, new outlines shaped by partly seethrough garments, and the graceful beauty by the light luxury evening dresses, ochirly ladies enjoyed the happiness brought by summer five collections and traveled between classic and modern chic. This season, ochirly continue to work with international supermodels Miranda Kerr, Lindsey Wixson and Ava Smith in the summer campaign. ochirly deliver great blessings of the season with its elegant and revolutionary fashion collections to the world.
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ochirly Spring 2014

In the revival season of spring, ochirly 2014 five collections are officially launched and presented by international supermodels Miranda Kerr, Lindsey Wixson, and Ava Smith. In a relaxing and delightful atmosphere, famous photographer Mario Testino captured the best looks of the three ochirly ladies in his snapshots.
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ochirly Winter 2013

Under the spot light, the traits of ochirly ladies - modern, confident, charming and elegant are captured by the camera. A party of winter fashion wear and graceful gown is about to kick off. A variety of high-saturability of colors break the silence of winter, along with artistic prints and embroidery extend the spirits of ochirly autumn Baroque style. Gorgeousness of ochirly clothing have been upgraded with delicated beams and sequins. International supermodels Cara Delevingne, Lindsey Wixson and Ava Smith collaborate with famour photographer Mario Testino, presenting the effortless grace of ochirly in front of the camera.
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ochirly Fall 2013

Behind scenes of every fashion party, there will always have inspirations of the styles and looks, and let's see how the fashion forward ochirly lady picks and matches the elegant ochirly style with luxurious Baroque elements.2013 Fall, ochirly launches her first high-class evening gown collection.By inheriting the effortless grace style of ochirly, the collection has blended Baroque elements in the delicately designed evening dresses, optimizing the glow of female elegance from the 1950's. Collaborating with worldwide renowned photographer Mario Testino, and supermodels Cara Delevingne, Lindsey Wixson and Ava Smith, ochirly moves the makeup room to the stage front, and unveil the fashion secrets of ochirly 2013 fall and winter collections. 
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ochirly Summer 2013

The pleasant scene of ochirly ladies enjoy traditional British afternoon tea party takes you into chilled summer days of 2013. The delicate summer looks of ochirly ladies’ are prepared for this occasion elaborately, of which the similar spirit of the tradition of British afternoon tea, well representing the indispensable attitude towards fashion. Supermodels Cara Delevingne and Lindsey Wixson together with Clara Paget impersonated the elegant and stylish ochirly lady image lively in ochirly 2013 summer collection. Meanwhile, the amazing moments and beautiful scenes are captured and memorized by the international photographer Mario Testino with his sophisticated vision.
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ochirly Spring 2013

A private Victorian-style painting exhibition preluded the spring of ochirly. The light-colored outfits present themselves with freshing colors just like those in Raphael's paintings, such as the sweet gouache pink, the pastel turquoise blue, the light mint green and the elegant light yellow. All these saturated colors together paint a relaxing and light-hearted spring. In front of Mario Testino's camera, Supermodels Cara Delevingne, Lindsey Wixson and Clara Paget showcased how to work the uneffortless elegance of ochirly ladies. 
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Romantik Odyssey

As being in curious mind of adventure, we are inspired from the essence of oriental culture by Sarkies brothers, even just a little island on Pacific Ocean is background with mysterious and great history and wonder of magnificent oriental and western culture. The sentiments in Maugham novels are almost around within touch. Roam along equator to east and cross tropic of cancer, the mood of exploring are running higher. From west to east, the romance has been given various definitions in different countries. While ochirly’s adventure for romance is not ended – on contrary, it's a brand new beginning.

As being in curious mind of adventure, we are inspired from the essence of oriental culture by Sarkies brothers, even just a little island on Pacific Ocean is background with mysterious and great history and wonder of magnificent oriental and western culture. The sentiments in Maugham novels are almost around within touch. Roam along equator to east and cross tropic of cancer, the mood of exploring are running higher. From west to east, the romance has been given various definitions in different countries. While ochirly’s adventure for romance is not ended – on contrary, it's a brand new beginning.

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ochirly winter 2012

In the winter of 2012, the ochirly ladies started the journey to the fashion cosmopolitan of London where vintage and modernity meet. The ladies interpret the modern and classic London through the theme Arty Color in the unique ochirly way of elegance and mix and match. 
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ochirly Fall 2012

Endless and myriad, change is always the theme of style for trend, as you can see the yesterday of 70’s luxury and retro once more. In Manhattan-New York, in the name of photography for art, international photographer Mario Testino reintroduced 70’s luxury and vintage again into ochirly 2012 Early Fall campaign. Tuning of International super model herself, Edie Campbell presents the exclusive interpretation of dignity and grace for those years. 
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ochirly summer 2012

2012 ochirly Spring/Summer campaigns ascertained by the international photographer Mario Testino, with the background of hot Rio de Janeiro, the ochirly lady was arriving at this tropical costal city with her boy friend for Jet-Set vacation and cute life of aristocrat. 
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ochirly Spring 2012

Sincerely invite you to appreciate the complete version of ochirly 2012 early spring film “Lost in St. Tropez” directed by photographer Mario Testino, be with ochirly to enjoy the exquisite photography of master pieces behind the scenes, just for another combination of brilliant color, attractive profile, free-spirit elegance and modern touch…
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Impressive Models-Heather Marks

ochirly’s fall line is full of 50s nostalgia – a refined and elegant lifestyle, a vision of innocence and happiness, a classic and romantic European decorative style – marking a new era of inspired ochirly design. This season ochirly extended a special invitation to model Heather Marks to join us in sharing our New Heritage.

Heather Marks is hot properly, the darling of the international fashion world, and a muse for many designers. A cover model for fashion magazines at 15 years old, her career took off at an amazing speed – she walked in more than 60 international fashion shows in one season. Her delicate appearance and the beautiful lines of her face are adored by photographers and fashion houses around the world. She has been a spokeswoman for global brands like Marc Jacobs and Anna Sui, and she has walked in fashion shows for Chanel, Givenchy, Luella Bartley, Marc Jacobs, Anna Sui and Marc by Marc Jacobs.

Heather Marks was surprised by ochirly during her first shoot, “Oh, it’s amazing,” she said. “So fashionable. I like all the collections.” She was even more excited to learn that full coverage of the shoot would appear on ochirly’s official microblog.

The concept behind this year’s ochirly shoot was elegance and a sense of modernity that still evoke a feeling of deeply rooted nostalgia. To achieve this effect, our makeup artists applied a bold layer of color around the eyes of Heather Marks and the other models’ eyes, using a dark eyeliner to create a modern and stylish look. The hair design also returns to darker tones for the fall collection. The distinctive short flat bangs of the 1950s fall across the face with a sense of heavy weight, a chic new take on short hair. ochirly’s new line is also marked by a collection of vivid colors and an unpredictable combination of patterns. Our designers’ modern perspective is infused with this collision of ideas, using the subtle and rich language of fashion to bring out an elegant and contemporary femininity.

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Cafe de PARIS

The idea of season comes from Cafe Society. France has a long history on coffee, which is absolutely not confined with drinking for joy. A cup of coffee under sunshine in afternoon, the real thing is the loosen mind and style other than the taste. French people is rigid on the environment and feel of coffee life, just like reading, writing, chatting and enjoying around a little coffee table by the street. For some people, coffee bar is almost like another home place. 
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We Love Models! We Love Hannah Holman

Hannah Holman, a name maybe you are not familiar with. But if you have ever read at 33rd Edition of 《Russh》 , you will be deeply impressed by her combination of Martin Margiela’s architecture and Alexander Wang’s street style. Now the Mix and Match we are talking about has completely exceeded over the limitations of style and color, which is totally different from the blind understanding on art and conception of luxury or simplicity before, and has been a key touch of feature super model on capability of different mix and match styles. This spirit is endorsed not only on the designer and image maker, but also on the fashion touch of models. Holman's popularity is simply direct, she uses the neural faces with hard touch inside and outside with unexpected body language to step on leading fashion magazines like 《Dazed》 , 《Love》 and 《Numero》 , etc after her first Miu Miu advertisement in 2009, and even soon become the newest face of Jill Start 2010 Spring and Summer advertisement and AW T by AW. 
Hannah Holman now is at 21st Rank of International Super Model Top 50. 
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